Ink in Water used in Animation.

CCTV "Ink" Making-of from weareflink on Vimeo.

• www.weareflink.com

http://www.campaignlive.co.uk/news/205685/




The way ink flows in water is truly captivating. I just love the visual intensity of movement and flow of it due to the different in compound densities. I'm not entirely sure which person decided to use it in video footage first. However I think the first one that occurred to me as being a fun and vibrant use of the media has to be the Robinson's Fruit Squash inky man dancing to T-Rex. I really like the chain of other designers using it in animation but the fact that no two of animation in this style will be exactly the same because the reference of ink in water is never bound to react the same. I also found it really interesting how the three that have stuck out to me that's been big on our tv screen and around blog websites, is how each of the contexts are so different. The next one I'd like to discuss is the use of this fluidity in Harry Potter and specifically when Harry puts his head in the memory bowl and the flash backs and individual threads of memory. The way it's used with blacks and greys make it seems a lot darker and add a threatening element to the scene to show that it's going to be a bad character in the next scene. I find it extremely interesting how this same technique has been used in two completely different tones of scenes.

The final video I wanted to add in to the comparison is the CCTV Ink video, this is because I also wanted to compare the detail in the animation. I think it's really stunning how much work has gone into this animation. And I think it marries the Robinson's advert and the harry potter version really nicely as the ink has a dark tone being dark colours but then again it's not really setting a scene it is more like an advert. I think it works really nicely with the calligraphy as well and these mix really well together. Over all these styles inspired me because if I was to do a fighting idea or movement of any of the elements i'd want the movement to be as fluid as these and these nothing fluidier than a fluid in a fluid, that's why I thought it was important to look at these.