3 Briefs

So for this task we have been ask to select three briefs from the D&AD or YCN website and explain why we have chosen them.

http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/itv2

The first brief I have chosen is the ITV 90secs, I really like the fact that it is aimed at people of my generation and they would like it to remain northern. I think that gives a lot of scope to explore my heritage and make something that's modern a bit cheeky and very northern.


http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/yorkshire-tea

Again I like the fact that this brief is still very northern and I can use personal experiences drinking tea to create a series of animations relating to northern tea drinkers. I was drawn to it because as soon as I read it I had initial ideas. Elevensies for instances, the afternoon gossip and tea drink. The drink to wake up the morning gremlin. The tea drink just to warm your bones in chilly weather. The cheer you up because your sad drink. The procrastination drink in the office.

http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/whistles

The final brief I chose is the Whistles perfume campaign. I chose this one because although it seems like they want a lot of branding I think the idea of mixing live action and animation for a commercial for it could potentially be the branding images. I think it'd be a really nice brand to design for because I work in the same arcade as there shop so I understand there cliental.