Vice Brief Pitch Crit:

Links to animatics:

What do you think of the animatics?

"The styles super nice, very young ones esque"

Animatics good, works well.

* You will have to be a bit steadier with your zooms, to begin with. Perhaps ease into an abrupt camera shake, or add anticipation with one shake, pause then irratic shaking, (if that makes sense).

Like the style - very 'Punk Anarchist', appeals to audience well - represents british culture well.

Good animatic - works well with the theme of vice. - Sound works well with the theme of vice, but maybe add more and refine it.


Does it reach the target audience?

We think that the design style will do a good job of reaching the broad demographic, especially if it maintains the hand drawn aesthetic. Universal, Timeless.

Yes.

Yeh.

The style suits the brief well.


How would you improve this?

Doesn't look like a knife.

I like the union jack knife, but didn't know it was a knife until I read it.

(Dave's response is to put some silver in this so it looks more Knife like.)

Does this appeal to you? (Please state whether or not you read Vice).

We have never read or heard of vice. However from what we have read of the brief, your designs seem to fit. They are bold and eye catching. However we feel the Jack Knife is too aggressive. (me too)

I have heard of vice and read a couple of things on vice, the ideas are cool, I like the style and it's very eye catching.

You're impacting a fear factor, which is very effective!

Illustrations are very ralph steadman and go so well with the chaotic themes.

If more colour was added, (these are just rough sketches for the idea).


What do you think of the references? Any other suggestions?

You need more illustrative references ie:
- Joanna Quinn's, "Rule Britannia"
- Raymond Brigg's "Fawklands" one we went through in COP2.
- Vice City
- Silent Hill Comics (a grittier art style is shown than the games, (David said these are s***.))
- Ronald Searle (I like these, like the inky style, but this isn't how we are going to make it)

-Red Bull gives you wings.

-Ed, Ed and Eddy
-Terry Gillian
-The Young Ones opening
-Ralph Dakshi