Clover Butter and Milk Advert.

Another cracking advert from South African based studio Shy The Sun. The interpretation of the narrative for this advert is spectacular. I love how it's emphasised by the gold and milky purple colour scheme. The design of each step in the churning process is mind blowing. I feel like it should tell some epic fantasy quest and hold a deep narrative and that it's wasted on an advert. The flow of the animation is especially successful in the fact that each process follows on from another, for example when the elephants cut the cubes of butter when the boats are churning it in there bellies the cubes of flying butter can be seen floating over them. Because of this, the advert does very much remind me of the coca cola vending machine advert however someone else made that. I think the magical elements of this are compelling and make it so likeable because it feels like it was made with love.



http://www.shythesun.tv/our-work