Tame Impala - Feels Like We Only Go Backwards

Tame Impala's latest album, Lonerism, is fuelled with dreamy guitar riffs and hazy beats. The music video for the song Feels Like We Only Go Backwards is spot on in providing a visual addition to the song. Directed by Becky Sloan and Joseph Pelling, the video is made from over 1000 individually hand made plasticine collages. There is no other way to describe this than as a true work of art.

As you can see in the picture this was a labour intensive process. The organisation is the key element to it being pulled off, as it's a very simple concept. In my opinion, the main reason the video is successful is due to it's victorious beauty because of the clean lines and the quick pace of changing colours to make it almost hypnotic. That's not to stay other claymation music video's like the historic Bruce Bickford's work for Frank Zappa isn't as visually stunning. This to me seems to be a modern take on his work. The eyes and the head at the end are more Bickford-esque than the flat boards but I like how it is their own unique take on it. I think the use of a wide range of colours is captivating as it contrasts with the simple shapes of clay.

http://beckyandjoes.com/