Kraak and Smaak - Squeeze Me, Flip Book

 Andre Matt is the proud director of this award winning (1st Prize, St. Petersburg Dutch Music Festival Awards) music video. Although the flip books aren't hand drawn I found it quite captivating how they had been handmade with photos yet still combined with live film. I found it really natural how my eye could easily flick between the live film action and action in the flip book and there's a really nice balance between the two. The colour scheme of the blue and flesh/yellow is captivating and effective but not as effective as the pace of video in time with the music. There's no other way to say it, the timing is spot on.

One flaw I'd mention is that the flipping of the flip books isn't always the smoothest, but I think that gives it a more human quality, and it's only very apparent if you watch the video with the music off.  As far as providing a visual aid for the song, I think this video is great as it really adds to the music. I think music videos are under rated these days.


http://www.andremaat.com/