TSB: The Story, Studio AKA

Studio AKA strike again with the latest advert for TSB. With revised characters from there previous campaign for Loyds TSB. Development has occured. The creative mixture of 2D and 3D animation portrays a beautiful harmonious community, and actually builds a trusting feeling towards this bank. A Local bank you could actually trust having your money with. Serving more than 4.5 million customers TSB are starting with a large holding anyways but there latest campaign is to gain the local community spirit. I believe this advert helps towards that, however there is only so much you can do for a bank. I think the animation has a simplicity which gives it an elegance and captivates the audience. Also it is intriguing to know that TSB are advertising this in local community spaces, I saw this advert at an independent cinema and they are even going as far to find outside spaces in local communities to showcase the bank. It seems like a lot of work to revamp there image but it must be very important to them, but this is a truly beautiful piece of animation.