LG Viewty Flip Book

There is an old famous saying that the devil is in the detail. Well the devil is certainly in this piece.

Commissioned for an advert for Dutch Company LG viewty, I think this piece is more successful as a piece of entertainment than advert. I don't think it works well in selling the company because it's not clear what it's for, and certain elements such as the soundtrack contribute to it being not memorable enough to remember the company.

However forgetting that it's an advert the quality of the flip book is on another level. I really like how clean the lines are, you can't see any pencil lines underneath or finger marks on the pages. Then there's the number of flips, the amount of detail and work that has gone into it. I really like how this is emphasised by a lack of colour, it focus' on this simplicity of the quality without any unnecessary extras.