YCN Pitch 1

Peer Crit

5 Peer Strengths said about my work:

1. Well thought out and researched, audience, packaging, format and where it can be seen.

2. Strong Concept

3. Great Media Experimentation

4. Clear understanding of Brand

5. Love the birds Head's on the bottles

1. You have a clear and thought out concept

2.You have strongly considered the context for where the products/advertisements can be seen

3. I think the idea of using birds is a great idea and works with the company name.

List 5 areas of improvements

1. Look at similar competitors (already have reiss, jaeger, neal's yard, French connection as I work in the VQ across from Whistles)

2. I think the boards need to be toned down.

1. I like the bird theme but do you think it's a bit feminine to appeal to men [Have you not see what men shop in whistles? It's not the masculine type]

2. Pitch board could be more professional

4. Colour scheme needs to be thought about. 

List 5 questions that need answering

1. How are you converying the fact it's their first ever scent?

2. The brief gives you strict typography structure how will you apply this?

3. What does the perfume smell of?

1.How will you use colour? [everything in whistles in monochromatic so I'm going to try to stay close to being on brand with packaging maybe explore with the bottles.]

2. Who is your audience.

For next time:

More resolved visual concepts

More appropriate // considered visual aesthetics

More Professional Clearer Pitch

Clear Timescales and Deadlines

A refined brief (including audience)

Production Tests

More work

Mock-Up's

Contextualisation

Feedback you've already got.