Responsive.
Ten personal outcomes to get out of responsive
Ten group Outcomes
Ten Seminar Group Outcomes
Ten Reasons Competition briefs are useful
None of these have anything to do with your style of work they are all to do with external factors and being in the industry externally of university.
What’s expected from fred:
A range of research methods.
Generation of idea and shit.
More self initiated ideas.
Exercising project management.
Don’t choose briefs that are all the same, you need a range of work to do well in this module.
If you want a placement find briefs which offer a placement.
BLOG EVERYTHING!!
Constant and thorough.
Approach brief strategically and in an informed manner. Brief analysis. Brief Management. Project review and documentation. Presentation. Roles and responsibilities in relation to individual practice.
Morrisons Brief:
What problem is the brief setting?
Create a new innovative for shoppers (busy families) to shop in morrisons. Give them a creative reason too?
What does the brief require?
The brief requires a pitch of a new way of shopping with great boards and ideas.
What is the brief trying to achieve?
Combine new technologies and the younger generation to shop in there supermarket.
Always check the terms of conditions
For the next session take the three briefs analyse the three of them. Choose a YCN brief you are happy to work on for the next couple of months.
Respond to set a questions to work out whether that brief is appropriate.
http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/whistles
My Chosen Brief to cover in the next Sessions:
http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/whistles
My Chosen Brief to cover in the next Sessions:
The are dull and boring and don't know how to promote a new product or who to begin with designing it.
Whats it require?
A visual concept.
Whats it trying to achieve?
Sell perfume and ultimately make the company money through it, in a elegant manner
Who will benefit?
Them and their customers.
Who is the audience?
The Whistles Woman:
Intelligent, independent, discerning.
She wants clothes that cater to all parts of her purposeful life. She values design and service – she wants to feel elegant and relaxed in her clothes.
The Whistles Man:
Aware, selective, confident.
He values contemporary design with modern utility. He wants to shop from an edited collection that feels considered and versatile, combining understated looks with refined styling; produced to be relevant for work and leisure in the knowledge that what separates those worlds is becoming less defined.
Intelligent, independent, discerning.
She wants clothes that cater to all parts of her purposeful life. She values design and service – she wants to feel elegant and relaxed in her clothes.
The Whistles Man:
Aware, selective, confident.
He values contemporary design with modern utility. He wants to shop from an edited collection that feels considered and versatile, combining understated looks with refined styling; produced to be relevant for work and leisure in the knowledge that what separates those worlds is becoming less defined.
What are you expected to communicate to them?
Branding ideas for perfume, scent ideas, promotional ideas, ideas of partners, etc.
How will that message/idea/concept be delivered?
Pitch Boards / Animatics / Illustrations / Potential Branding
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