The Problems I aim to solve are...
Design a perfume, with scent idea's packaging and bottling.
Create a campaign to promote this idea with pitch boards
In order to solve these problems I will...
As they don't know where to begin with their designs and want something really on trend I'll research what's already out their and how that is being promotoed successfully and transfer this across.
I will be aiming to communicate...
A project full of contemporary work.
With an edge of creativity but a bit of simplicity
The message is that if you buy it you will be as cool as the product
To an audience of
Trendy - those who are fashion conscious, care what brand they wear.
Majority are white middle/upper class women who also shop in Hobbs/LK Bennet/Joule/Jigsaw.
Aspiring professionals who have a higher amount of disposable income but aren't tied down to a family.
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